Cryptocurrency is becoming one of the essential aspects of financial technology, and is equally popular among seasoned far-sighted marketers who see this trend as the backbone of financial technology market.

Initial Coin Offering (ICO) is a concept of capital generation by which Crypto ventures sell their tokens for Bitcoin etc. Investors’ participation in the ICO is met with ICO tokens by Crypto ventures. ICO tokens are intangible accessory in the field of ICO marketing; however hold value which is subject to change based on market variables.

ICOs are categorized in order to facilitate pricing, as per below list:

• Security tokens
• Utility tokens
• Asset tokens
• Reputation and reward tokens

Preference to ICOs can be explained by the need of businesses to be as independent as possible, even staying unperturbed by investors. ICOs guarantee the inflow of money and control required for this purpose.

Another reason for the preference is the major outreach of ICOs ensured by its globalization. Startups and other businesses are no longer restricted to local investors and have plenty of avenues in the foreign market as well.

ICOs are autonomous in nature such that they empower the business owners to take imperative calls instantly. However, the biggest question remains, which platform to use in order to tap the highest marketing potential of ICOs. Mobile-based platforms have proven to be most successful, popular and accessible in this regard. Following are some of the commonly used platforms currently:

• ICO website
• Social Media Accounts
• Pitch Decks
• A demonstration Video
• Social Media Accounts
• Email Marketing
• Content Marketing
• Paid Campaign Management
• Use of ICO Listing Content Marketing
• Community Management

Despite a plethora of options being available for ICO marketing, mobile app stores have taken the marketing world by storm. Some of the social media apps proven to be reliable have been the following:

Telegram

Telegram has gained popularity among crypto ventures as it facilitates announcement and marketing of ICOs to the potential investors with a single message. This platform is being used by some of the crypto ventures such as the likes of CryptoRiyal, Ripple XRP, Obsidian, Binance, Koinex, DeCenter, and Cointelegraph.

Steemit                                                                                       

This app has a comprehensive approach towards for fundraising of crypto ventures. It is a platform that pays brands for their contribution in the form of content, and also boasts of flexibility in the nature of content being posted on the app.

Quora

This is one of the most popular platforms for ICO marketing, with a following of over 1 million. The ICOs gain publicity by giving its users access to posts or answers that are put on the app for marketing purpose.

Social media

Social media platforms like Facebook, Twitter, LinkedIn, YouTube etc. have the most far-reaching effects in terms of marketing for ICOs. This platform is the most accessed, most relevant and most successful with a following of more than 1 billion active monthly users.

With the availability of all the above options, care must be given to market ICOs effectively through experienced marketers who understand the importance and guidelines of marketing methodology.